Evidence-Based Directory · 12 Key Actives
The actives that actually move the needle — scored by clinical evidence, mechanism strength, and real-world skin outcomes.
Vitamin B3
/100
Pore minimising · Oil control · Brightening
Best for
Oily, combination, acne-prone
Studies
340+
Gold Standard
HA · Sodium Hyaluronate
/100
Deep hydration · Plumping · Barrier support
Best for
All skin types, especially dry
Studies
520+
Gold Standard
Vitamin A · Retinoic Acid
/100
Cell turnover · Anti-ageing · Collagen synthesis
Best for
Ageing, acne-prone, hyperpigmentation
Studies
890+
Gold Standard
L-Ascorbic Acid · Ascorbyl Glucoside
/100
Brightening · Antioxidant · Collagen support
Best for
Dull, uneven, hyperpigmented skin
Studies
610+
Gold Standard
Ceramide NP · AP · EOP
/100
Barrier repair · Moisture retention · Calming
Best for
Dry, sensitive, eczema-prone
Studies
280+
Essential
BHA · Salix Alba Bark
/100
Oil-soluble exfoliation · Pore clearing · Anti-acne
Best for
Oily, acne-prone, congested pores
Studies
460+
Gold Standard
AHA · Alpha-Hydroxy Acid
/100
Surface renewal · Glow · Fine line reduction
Best for
Dull, textured, hyperpigmented skin
Studies
390+
Essential
Palmitoyl Tripeptide · Matrixyl
/100
Firmness · Collagen signalling · Anti-wrinkle
Best for
Mature, loss of elasticity
Studies
210+
Strong Evidence
Nonanedioic Acid
/100
Redness reduction · Anti-acne · Brightening
Best for
Rosacea, acne, post-inflammatory marks
Studies
175+
Strong Evidence
Psoralea Corylifolia Seed
/100
Retinol-like renewal · Gentle · Antioxidant
Best for
Sensitive skin avoiding retinoids
Studies
48+
Emerging
Mineral UV filter
/100
Broad-spectrum UV · Calming · Anti-inflammatory
Best for
Sensitive, acne-prone, post-procedure
Studies
320+
Gold Standard
TXA
/100
Hyperpigmentation · Melasma · Even tone
Best for
Melasma, dark spots, uneven skin tone
Studies
92+
Strong Evidence
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